Opportunity Analysis

Finding opportunities to pursue sustaining innovations is usually fairly easy. The daily work that most employees do is directly related to finding faster, cheaper, more innovative ways to serve their company's best customers.

Finding opportunities for disruption however requires a very different set of skills which often run counter to management intuition, for example - preventing the cannibalization of an existing business.

By definition, disruptive innovations disrupt the markets in which they operate - even if that market is the one in which you are trying to compete. Furthermore, disruptive opportunities usually arise from outside the field of vision of the management team, and so smaller, more nimble startup companies are likely to experiment with them, until one of them finds a way to grow a successful business. By then, it can often be too late.

Innosight has over a decade of experience in helping companies identify disruptive opportunities.

Spotting Trends

Certain trends lend themselves towards disruption, such as the trade-off between aesthetics and functionality, or functionality and simplicity or power consumption and performance.

Innosight can help apply their knowledge of past disruptive opportunities and the trends that have driven them to your markets to find new growth markets for your company.

Adjacent Domains

Frequently, companies apply their expertise in only one domain - such as portable power supplies or cosmetics. However, many disruptions occur when companies set their sights on markets which may appear to be unrelated, but are in fact adjacent in terms of the functional and operational expertise required in order to compete in them. Examples include companies like Apple moving into the market for personal music with the iPod or Wal-Mart moving into banking.

Innosight can help you identify adjacent markets into which you could grow, and disrupt.

Please contact us if you are interested in learning more